First aid.
From The New York Times livelymorgue.tumblr.com — a collection of photos from the legendary photo archives.
Aug. 3, 1935: “First Aid for the lifeguard’s beauty and romance.” From the Mid-Week Pictorial, the young buck Derwood Brough, at a beach in Rochester, sported a “soft leather nose guard which he devised after his girlfriend had announced she would not go out with him if his nose became cherry red.” The caption did not say whether she would also not go out with him if he wore the soft leather nose guard.
